All-Purpose California Beef Rub Recipe: https://recipestripper.com/recipes/4414ccfa-d783-430f-83f6-e67347d062b9 Original source: https://cooking.nytimes.com/recipes/1016918-all-purpose-california-beef-rub A good rub makes grilling or roasting easy. This one combines the best of the salt-pepper-garlic notes of Santa Maria-style barbecue with the depth of coffee and clove. Diners will be hard-pressed to place its complex flavor until you tell them the components. The rub is easy to double and keeps for a long time in a jar or a zipper-lock bag. It should stay on the meat for at least two hours, but overnight is best. Yield: cup Total time: PT5M Ingredients - 2 tablespoons finely ground coffee - 1 ½ tablespoons kosher salt - 1 ½ tablespoons granulated garlic - 1 heaping teaspoon black pepper - 1 tablespoon brown sugar - ¼ teaspoon cayenne pepper - ¼ teaspoon ground cloves - ¼ teaspoon cinnamon Instructions 1. Combine all ingredients and store in an airtight container.